Marketing
Type
Book
Authors
ISBN 10
0195718607
ISBN 13
9780195718607
Category
Unknown
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Publication Year
2000
Publisher
Pages
464
Description
The modern competitive environment calls for innovative marketing. This text equips marketers with knowledge and skills to help them survive and prosper in any environment. It provides a thorough overview of the basic principles of marketing, supplemented with examples and case studies. Marketing strategies, both the successes and the failures, are the key focus throughout the book. - from Amzon
Number of Copies
1
