Marketing Management: Millennium Edition (10th Edition)

Type

Book

Authors

Philip Kotler

ISBN 10

0130122173

ISBN 13

9780130122179

Tags

Management & Leadership, Advertising, Global, Entrepreneurship, Marketing, Accounting, Reference, Economics

Description

For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. - from Amzon

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