Industrial Marketing Strategy (Ronald Series on Marketing Management)
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Type
Book
Authors
ISBN 10
0471048798
ISBN 13
9780471048794
Category
Unknown
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Publication Year
1979
Publisher
Pages
296
Description
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st centuryIn today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 113 | 658 WEB | 1 | Yes |