Agro-food Marketing
Type
Book
Authors
ISBN 10
0851991440
ISBN 13
9780851991443
Category
Unknown
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Publication Year
1997
Publisher
Pages
512
Description
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal. - from Amzon
Number of Copies
1
