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Publisher:
McGraw-Hill Publishing Co.
[
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Page 1 of 1
Title
Authors/Editors
Publisher
Type
Copies
Advertising and Promotion: An Integrated Marketing-Communications Approach (The McGraw-Hill/Irwin series in marketing)
Edition
:
5th edition
Year
:
2000
ISBN
:
0071180265
ISBN 13
:
9780071180269
Call No
:
659 BEL
George E. Belch
Michael A. Belch
McGraw-Hill Publishing Co.
Books
1