Strategic marketing (The Irwin series in marketing)
Type
Book
Authors
ISBN 10
0256026459
ISBN 13
9780256026450
Category
Unknown
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Publication Year
1982
Publisher
Pages
456
Description
This text examines the concepts and processes for gaining competitive advantage in the marketplace. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs. - from Amzon
Number of Copies
1
