Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors

Type

Book

Authors

Michel Robert

ISBN 10

0070531323

ISBN 13

9780070531321

Tags

Company Profiles, Management, Strategy & Competition, Entrepreneurship

Description

Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization. - from Amzon

Number of Copies